Animatic and Story Boarding

This is an image of my animatic I have produced at the beginning stages of my advanced production. It isn't very detailed at the moment due to it being in the first stages of development and they are my initial ideas for my advanced production. I have chosen to do this because I am able to edit it and develop my ideas further if I keep it rather basic instead of producing final copies of an animatic

The storyboard for my music video outlines briefly the scenes and images I am wanting to have in my video. As it is the central task of my advanced production and the preliminary tasks are based around it I have left room for adjustment and progression just in case I decide I don't like something or decide to change any of the first initial ideas I came up with.

Magazine Adverts

This is an advert for La Roux's debut album. It is advertising the album at the same time as expressing some of the reviews it has got from respected magazines and newspapers. This is a good technique within advertising as it offers the audience a second opinion (in this case mulitple opinions) as to whether the album is work buying.

La Roux are an electro-pop band. The director of the photo shoot used to make this advert has tried to portray the idea of Ellie Jackson (the front woman) having an electro-edgy look through the use of lighting and shadows.

The advert is most likely a half page advert in a magazine judging by the landscape layout of it.

Music Video/Band Promo

Here is a video I have found on YouTube promoting McFly's new image and style. I have chosen to post this video because it is similar to the kind of video I have to produce in the way that it portrays the image of the band without them speaking or doing any direct movements for the camera's benefit. The video last's just under a minute, whereas my music video trailer is aiming to last around 30 seconds or so.

Advanced Portfolio Production

I narrowed my brief choice down to two options and finally settled with the option of:


A promotion package for the release of an album, to include a music promo video, together with two of the following:

• A website homepage for the band
• A cover for it's release as part of a digipak (CD/DVD package)
• A magazine advert for the digipak (CD/DVD package)

The two ancillary tasks I have chosen to do are an album cover and a magazine advert for the digipak. I chose these because I enjoyed working on my magazine based portfolio throughout my AS studies and wanted to do something similar to that throughout this production.

What is Creativity?

Creativity is being able to bring into being the idea of something that did not exist before, either as a product, process of a thought. Creativity can be demonstrated through the means of:

• Inventing something that did not exist before.
• Invent something that exists elsewhere but you are not aware of.
• Invent a new process of doing something.
• Reapply an existing process or product into a new or different market.
• Develop a new way of looking at something (bringing a new idea into existence)
• Change the way someone else looks at something.

People are creative everyday because they are constantly changing the ideas they hold about the world around them. Creativity doesn't have to be about developing or bringing something new to the world, it is more to do about developing something new to their person. Once a person starts to be creative, the world around them automatically changes.